This website is very useful as it will help me choose where my teaser trailer should be when considering the different age restrictions. The British Board of Film Classification (
http://www.bbfc.co.uk/) This organisation has to classify every movie and game that is made, distributed and exhibited in the UK as it allows people to know what the movie includes and whether it is suitable for young children to see the product.
This is a website which shows the film categories and anything about classifying films for students who are taking Media and need it to classify their own products. I found this a good website as it will help me classify what age restriction I must use for my teaser trailer. I must use a suitable age restriction because if I don't I will loose half of my target market depending on what age restriction I use. Below is a list of what the different age restrictions mean and the guidelines to what they offer.
It is impossible to predict what might upset any particular child. But a ‘U’ film should be suitable for audiences aged four years and over. ‘U’ films should be set within a positive moral framework and should offer reassuring counterbalances to any violence, threat or horror.
If a work is particularly suitable for a pre-school child to view alone, this will be indicated in the Consumer Advice.
Exactly the same criteria are used to classify works at ‘12A’ and ‘12’. These categories are awarded where the material is suitable, in general, only for those aged 12 and over. Works classified at these categories may upset children under 12 or contain material which many parents will find unsuitable for them.
The ‘12A’ category exists only for cinema films. No one younger than 12 may see a ‘12A’ film in a cinema unless accompanied by an adult, and films classified ‘12A’ are not recommended for a child below 12. An adult may take a younger child if, in their judgement, the film is suitable for that particular child. In such circumstances, responsibility for allowing a child under 12 to view lies with the accompanying adult.
The ‘12’ category exists only for video works. No one younger than 12 may rent or buy a ‘12’ rated video work.
No-one younger than 15 may see a ‘15’ film in a cinema. No-one younger than 15 may rent or buy a ‘15’ rated video work.
No-one younger than 18 may see an ‘18’ film in a cinema. No-one younger than 18 may rent or buy an ‘18’ rated video work.
The ‘R18’ category is a special and legally restricted classification primarily for explicit works of consenting sex or strong fetish material involving adults. Films may only be shown to adults in specially licensed cinemas, and video works may be supplied to adults only in licensed sex shops. ‘R18’ videos may not be supplied by mail order.
(all of the above reference - http://www.bbfc.co.uk/) The film certificate that I would use is the 15 years or over because this attracts my target market to watch the teaser trailer and my teaser trailer will be suitable for this certificate as well. The only disadvantage to having this film certificate is that noone below the age of 15 can watch it and therefore the target market is cut down drastically. This therefore leads me onto thinking that I should reduce the film certificate to a 12. However, if I do this, the target market which I have based this at wont go to watch it because they might feel that they are too young to see the movie. Therefore, my final decision will be that the film certificate will be a 15 because this will attract my target market better.
General viewing, but some scenes may be unsuitable for young children.
Unaccompanied children of any age may watch. A ‘PG’ film should not disturb a child aged around eight or older. However, parents are advised to consider whether the content may upset younger or more sensitive children.
Add to this by trying to consider pros and cons of different certificates, you've already said it affects how much of your target audience can access your product. You also need to consider which certificate is most suitable given your research into similar texts.
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