Definition of teaser trailer:
Teaser: An advertisement that gives a little information about a product in order to attract customers by making them curious to know more.
Trailer: An advertisement of a film consisting of extracts from it, shown on television or in a cinema.
Teaser trailers can last up to a minute and a half depending on where it is going to be exhibited. For example, if it's going to be exhibited in a cinema then it will have to be longer than it would be if it was exhibited on a website. The first example of a teaser trailer was by Richard Donner for the Superman movie. The film was about a year late and it was designed to re-interest the general public and inform them that a new movie was coming out. The teaser trailer for the Batman film, starring Michael Keaton in 1989, was an emergency marketing move that successfully convinced angered comic book fans that the new film would respect any original source material. Many of the teaser trailers seen are similar to TV spots but they appear in cinemas instead of on TV.
http://www.youtube.com/watch?v=LdQcAQzWlbk
The youtube video above shows the teaser trailer for Inception. Christopher Nolan has decided to use little speech throughout the whole of this teaser trailer as it will create suspense a lot easier than it would if it used speech. However, there must be interesting shots which is what Christopher Nolan has used. Also, it uses shots from the film without giving the storyline away. This makes the viewer want to go and see the movie as they don't know what it's about but they can tell that the movie will be good from what they have seen.
http://www.youtube.com/watch?v=X8otpCB57kA
This is a good example of a short teaser trailer. It teases the viewer by not showing them a great deal of the storyline but yet it still makes you want to go and see it in the cinema because of the shots that JJ Abrams has decided to use. I think that he has done it very successfully as it makes me want to go and see the film.
After reviewing two teaser trailers, I have decided that I will make my teaser trailer about a minute long as this will be distributed and exhibited in a cinema. So, it would be better if it was longer than 30 seconds because then the viewer will be able to see enough of the movie to want to go and see it.
Teaser: An advertisement that gives a little information about a product in order to attract customers by making them curious to know more.
Trailer: An advertisement of a film consisting of extracts from it, shown on television or in a cinema.
Teaser trailers can last up to a minute and a half depending on where it is going to be exhibited. For example, if it's going to be exhibited in a cinema then it will have to be longer than it would be if it was exhibited on a website. The first example of a teaser trailer was by Richard Donner for the Superman movie. The film was about a year late and it was designed to re-interest the general public and inform them that a new movie was coming out. The teaser trailer for the Batman film, starring Michael Keaton in 1989, was an emergency marketing move that successfully convinced angered comic book fans that the new film would respect any original source material. Many of the teaser trailers seen are similar to TV spots but they appear in cinemas instead of on TV.
http://www.youtube.com/watch?v=LdQcAQzWlbk
The youtube video above shows the teaser trailer for Inception. Christopher Nolan has decided to use little speech throughout the whole of this teaser trailer as it will create suspense a lot easier than it would if it used speech. However, there must be interesting shots which is what Christopher Nolan has used. Also, it uses shots from the film without giving the storyline away. This makes the viewer want to go and see the movie as they don't know what it's about but they can tell that the movie will be good from what they have seen.
http://www.youtube.com/watch?v=X8otpCB57kA
This is a good example of a short teaser trailer. It teases the viewer by not showing them a great deal of the storyline but yet it still makes you want to go and see it in the cinema because of the shots that JJ Abrams has decided to use. I think that he has done it very successfully as it makes me want to go and see the film.
After reviewing two teaser trailers, I have decided that I will make my teaser trailer about a minute long as this will be distributed and exhibited in a cinema. So, it would be better if it was longer than 30 seconds because then the viewer will be able to see enough of the movie to want to go and see it.
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