Thursday 25 August 2011

Media lesson 19/07/2011

This is a summary of what we did in our last lesson before we broke up for the summer. It shows that we have talked about the diffusion of innovation theory and the hype cycle and also, it shows the definition of the chasm.

Diffusion of Innovation theory!

Diffusion-

Process of which an innovation is communicated through certain channels over a period of time among the member of a social system.

Innovation-

An idea, practice or object that is perceived to be new by an individual or other unit of adoption.

The Hype Cycle!

Technology trigger-
Peak of Inflated Expectations,
Trough of Disoluttionment,
Slope of Enlightenment,
Plateau of Productivity

Adopting technology!


Innovators = 25% - technologists and creators
Early adopters = 13.5% - visionaries and creators
Early majority = 34% - pragmatists, critics and collectors
Late majority = 34% - conservatives, joiners and spectators
Laggards = 16% - sceptics, inactives

The chasm-

first definition - a sudden interruption of continuity: a gap
second definition - a pronounced difference of opinions, interests or loyalty

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