Empire magazine + Harry Potter + Intertextuality = good research for presentation.

So, the 'Empire' magazine had a Harry Potter special and I had to get it not because of the fact I wanted to read it but also because there is a good amount of research in there. This method of media genre is using intertextuality because of the fact that it is talking about the Harry Potter phenomenon which is shown on the big screen but in the magazine which is talking about the newest Harry Potter, Harry Potter and the Deathly Hallows part 2.

The picture shown above shows the packaging to the 'Empire' magazine and what the magazine provides. As it says above the most recognised famous faces in the world, it shows that this edition is a special Harry Potter edition. This shows intertextuality because Harry Potter producers are showing off the product in a magazine made for movies. They are cross referencing two different media genres in an effective way that gets the target markets attention to watching the movie. Media genres used here would be the magazine and the movie which they are talking about which is to be released in approximately a month.