Advertisements!! 19/1/2012

In todays lesson we had a discussion on how to advertise products in an effective way and how companies advertise their products. This has made me think of the possible ways which I can advertise my main product (the movie/teaser trailer) through my magazine cover and my movie poster.

To do this I have thought of what to include in the photographs which I have taken and how to catch the eye of my target market.

Because my teaser trailer attracts the female young age group I have thought of analysing other adverts which attract the same target group as mine and see what they include which makes their products sell successfully.

This is the layout that I have chosen to use because it advertises the movie very well and so I think this is the best way to advertise my teaser trailer in movie poster format. I will add a tagline which will be in the teaser trailer. I want this because if there is a tagline it tells the audience more about the movie without giving away what the movie is about.

This is the type of thing that I want my magazine cover to be. Besides the fact that this is in french, it has the same elements that I want my magazine front cover to have. It has a close up of the actors faces and so it will attract audiences who like movies with these actors in them. Also, the magazine itself is using borrowed interest from the movie to try and sell the magazine but it works both ways as the movie is using audiences who would read the magazine to watch this movie.

This is something which I will consider when making my finished products.

Focus group questions

This is a presentation that I am going to ask my focus group as I need to know their opinions on these questions. I will add what they said in a later post.

Poster and magazine cover fonts!!

Here is a slide-share of fonts that I have been looking at.

Fonts for ancillary products

View more presentations from Emily1994.

Script for my teaser trailer (even if it is only about 40 seconds!!)

This is my script to my teaser trailer. I have decided to to not put much dialogue in it at all as this is how a director who I admire greatly has done their teaser trailers. They have more fade outs and more of location shots and shots with actors but without any dialogue.

Establishing shot of the location at the beginning to let the audience know where we are. Fade out onto the next shot which is a panning shot of the character to show yet more of the location. Fade out to show a man standing behind my main character in the distance to show that there is something there that should not be there. A black screen with the words 'What will it take for her to believe...' Wash out to a over the shoulder shot from the character who we saw in the background to show from the mans perspective of the main character. A tilting shot will then be used of the main character to ensure that the audience knows who we are focusing on. This then leads onto the bedroom scene where we see our main character crying.


Female lead : (crying) I miss him. I miss him so much.

Another black screen with the words 'He is only a single breath away?'. This will then be fade out and then a reaction shot of the female support where it will then be a blackout and the name of the movie will appear on the screen. A black screen with the title 'Mon Visiteur' comes onto the screen. This then fades onto the next shot of the female support looking at the female lead where she speaks the words...


Female support : (comfortingly) He's here.

This will then black out to say when the movie will be distributed.

SWOT targets 12/1/2012

Today I am going to update my blog considerably as I believe there are many thing missing from it. This includes what sort of music I am going to use, drafts for my poster and magazine cover and how far in my teaser trailer production I am at.

My poster and magazine cover photos have been taken already because I wanted to keep the same weather conditions and I wanted what the characters were wearing to be the same. This is because it limits the amount of continuity errors and I had all the shots I wanted and there was good weather to do this in. Also, if I had done it another time my actors would most likely not have been able to make anymore days and therefore it was convenient and practical to do it all on the same day.

So, today I will deconstruct a poster and magazine cover and then make some ideas of what fonts, colours and composition to use in my ancillary products.

SWOT targets (Strengths, Weaknesses, Outcomes, Targets)

S - I have finished my filming and captured photos for my ancillary products and also uploaded all of my footage onto the apple mac to start my editing.

W - I haven't added many elements which make a teaser trailer a teaser trailer and so I must continue with editing till I get this right. Also, I have not yet begun editing my photos on photoshop and therefore must learn to use this program to produce a poster and magazine cover which are good.

O - The editing will be mostly completed half way through the term to ensure that I have a considerable amount of time to ensure that I can get practical production finished by the beginning of February. My ancillary products will be finished so that i don't have to worry about doing them in the last few days.

T - Complete most of my editing and my ancillary products so that I don't have to rush doing them later on.

Editing starts today!!

The editing for my teaser trailer will start today (5/1/2012) which means that I can get my production finished for the deadline in February.

To do the editing, I am using i Movie HD on the apple mac because I know how the program works which is a massive bonus when completing my practical production.

The ancillary products will be edited when I get my camera in to upload the pictures onto the computer so that I can start editing them. This will be done using photoshop because I know that this program is a good program when editing pictures. However, I'm not very confident using photoshop and therefore will need some help from my teachers/classmates. I will organise this later on when I finally start editing my pictures.

What music I am going to use

The music that I have decided to use I will download at home as this is the only way to do this. I will make sure that I write an email asking for permission from the person whose music I want to use. If I get no reply I will assume that I can use the music and so it will be heard in my teaser trailer.

The type of music that I would like to use is something which is soft and quiet rather than something which is fast and loud because I don't want the genre of film to be lost within the music. I will look at this type of music when I get home and see what sort of thing I want to use.

When I have picked out music which I will most likely use, it will be put onto my blog and I will show this in front of my focus group to see what sound would be best to use. This will be done within the next two weeks.

Until then, I will keep blogging about other things until I can do this.