Process of remaking the questionnaire...

So, after much thought went into our questionnaire we have been told to remake them as we didn't make the questionnaire to the best of our abilities. On this post, is a how to guide on how to make a questionnaire which I will put onto slideshare so I shall also put a link on here to go to my slideshare page for any other additional information that relates to my practical work.

process of making a questionnaire

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20/9/2011 - market research

In today's lesson we looked at making questionnaires and primary research for our practical work. We made a mindmap of things that we needed to do and find out about our practical. After we made our mindmap we then thought of questions to put in out questionnaire so that I can have questions that I can analyse about my target market and what they like. I did my questionnaire on a word document but after I got advice from my teacher who pointed out that we could do it on google, I decided to do it on google. Below are the questions I have used:

I have decided that I will print this questionnaire out so that my target market who are 20 years and older will be able to be a part of my market research. I will also use facebook but as this will only give me a small sample of my market research as most of the people who I'm friends with are aged 17-18 therefore handing out this questionnaire to the general public and recording their answers on my phone (which has a recorder) and writing up what they have said. I realise that there are some ethical issues to deal with but this can be overcome by a consent form and telling them what will happen and what the information will be used for.

Research about teaser trailers!!

Definition of teaser trailer:

Teaser: An advertisement that gives a little information about a product in order to attract customers by making them curious to know more.
Trailer: An advertisement of a film consisting of extracts from it, shown on television or in a cinema.

Teaser trailers can last up to a minute and a half depending on where it is going to be exhibited. For example, if it's going to be exhibited in a cinema then it will have to be longer than it would be if it was exhibited on a website. The first example of a teaser trailer was by Richard Donner for the Superman movie. The film was about a year late and it was designed to re-interest the general public and inform them that a new movie was coming out. The teaser trailer for the Batman film, starring Michael Keaton in 1989, was an emergency marketing move that successfully convinced angered comic book fans that the new film would respect any original source material. Many of the teaser trailers seen are similar to TV spots but they appear in cinemas instead of on TV.

http://www.youtube.com/watch?v=LdQcAQzWlbk

The youtube video above shows the teaser trailer for Inception. Christopher Nolan has decided to use little speech throughout the whole of this teaser trailer as it will create suspense a lot easier than it would if it used speech. However, there must be interesting shots which is what Christopher Nolan has used. Also, it uses shots from the film without giving the storyline away. This makes the viewer want to go and see the movie as they don't know what it's about but they can tell that the movie will be good from what they have seen.

http://www.youtube.com/watch?v=X8otpCB57kA

This is a good example of a short teaser trailer. It teases the viewer by not showing them a great deal of the storyline but yet it still makes you want to go and see it in the cinema because of the shots that JJ Abrams has decided to use. I think that he has done it very successfully as it makes me want to go and see the film.

After reviewing two teaser trailers, I have decided that I will make my teaser trailer about a minute long as this will be distributed and exhibited in a cinema. So, it would be better if it was longer than 30 seconds because then the viewer will be able to see enough of the movie to want to go and see it.

More about post modernism (I could maybe use this in my practical!!)

In today's lesson we heard of 5 main modernist theorists and one of the theorists that we looked at today is called Ihab Hassan. This theorist is a university lecturer in America and has published many books and has researched a lot about modernism. Below is a table that shows the difference that he has made between modernism and post modernism:

Table showing the difference of modernism and postmodernism that Ihab Hassan established.

In a later post, I will talk about the other 4 theorists, but as we do not know what their names are I cannot possibly do this!!

In our lesson, we also had to represent the modernism and postmodernism with drawings that illustrated each one. For modernism, I drew a circle within a circle (this can be illustrated below)

I thought that this would represent modernism as it shows heirachy with the size of the circles, form because it is showing a circle and only a circle, design because it must have been designed by someone to draw circles within circles, centering because it shows the centre of the circle, boundary because the circle finally stops on the last circle and depth because of how many circles there are.

The picture below shows postmodernism and how I picture it in my head:

This shows postmodernism as it shows intertextuality, as the circles are overlapping each other and using each other to make everything chaotic, anitform because it is open and can carry on for ever and dispersal as it can go on forever and disperse easily.

I have written about modernism and postmodernism because I will use an aspect of this in my practical so that my theory can overlap with the teaser trailer that I will be producing for the end of the year.